Who We Are
Creativity and commercial flair are coded into our DNA.
Our founder, Abiola Babarinde started her career as a strategy consultant at two of the global ‘Big 4’ firms. With a keen eye for technology, she quickly discovered the power of compelling communications while delivering strategy projects.
She saw how companies that embraced content marketing overtook their competitors when it came to attracting Millennial and Gen Z customers.
The right message delivered in the right way can turn a passive visitor into a passionate advocate for any business — large or small. Combining her commercial know-how and content creation experience with brands such as She Leads Africa and YSYS, Abiola founded SBM. Now, she is dedicated to helping businesses like yours find their voice and achieve success in the online space.